There was a flurry of activity in the media on October 2, 2014, when the newly elected prime minister Narendra Modi launched his pet project- Swachh Bharat Abhiyan. Social media was full of opinions from netizens, Bollywood superstars extended their support to the initiative, print media started devoting an additional page for op-eds on the issue, ‘experts' were testing the limits of their vocal chords on Arnab's Newshour and even the members of parliament were undertaking the arduous job of cleaning the (already clean) footpaths of the Lutyens and then tweeting about it. Now that the initial hysteria has somewhat subsided, it is a time opportune for questioning the conscience of the nation's citizen and also for looking at ‘Swachh India' from a vantage point.
